UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to education

How can you make a difference?

The purpose of this assignment is therefore to provide dedicated, deliverable-based communications and outreach support to the Bebbo Parenting Programme. The consultant will plan and manage the push notification cycle, manage user feedback channels, support Country Offices with communications and outreach planning and content localization, produce newsletters and outreach and visibility products, contribute to communications quality assurance and MERL activities, and document and share good practices and lessons across participating countries.

Under the supervision of the Contract Manager, and in close collaboration with the Bebbo central team and participating Country Offices, the consultant will deliver the following five workstreams. All work is carried out remotely. See details in the TOR.

A. User engagement through push notifications
B. User feedback management and communications quality assurance
C. Visibility, outreach and newsletters
D. Country Office support, content adaptation and knowledge management
E. Communications support to monitoring, evaluation, research and learning

If you would like to know more about this consultancy on the detailed deliverables and expected outcomes, please review the complete Terms of Reference here: TMC0004823 TOR.pdf

To qualify as an advocate for every child you will have:

Minimum requirements:

Education: Master’s degree in communications, journalism, public relations, marketing, economics, digital media, social or behavioural sciences, international relations, development studies, political science, public policy, public administration, regional or area studies, sociology, cultural or media studies, business administration, or another field relevant to the assignment. A first-level university degree in a relevant field, combined with two additional years of qualifying professional experience, may be accepted in lieu of an advanced university degree.
Work Experience:
A minimum of eight (8) years of progressively responsible professional experience in digital communications, social marketing and content creation.
At least three (3) years of that experience providing communications support to parenting, early childhood, health or comparable programmes, or to consumer-facing digital products or mobile applications.
Demonstrated experience designing, drafting and managing push notification, CRM or lifecycle messaging campaigns, including scheduling and performance monitoring.
Demonstrated experience producing newsletters and outreach and visibility materials for institutional audiences.
Demonstrated experience supporting multiple country or field teams remotely, including on digital marketing, app promotion, content localization and translation workflows.
Skills:
Strong writing and editing skills in English, with the ability to write concise, audience-centred copy for parents and caregivers.
Practical command of push notification and campaign management tools (e.g. Firebase Cloud Messaging) and of email marketing platforms (e.g. Mailjet or equivalent).
Ability to interpret basic engagement analytics (delivery, open and click-through rates, retention) and translate them into communications decisions.
Experience managing app-store reviews and user correspondence, with sound judgement on tone and escalation.
Strong coordination and facilitation skills, and the ability to advise and support colleagues with varying levels of communications capacity.
Knowledge of the environment in which the UN and UNICEF operate, and ability to align communications work with UNICEF’s strategic priorities, branding, accessibility and child-safeguarding standards.
Ability to work independently, manage multiple deadlines and deliver to schedule with limited supervision.
Language Requirements: Fluency in English (written and spoken) is required.
Desirables:
Familiarity with early childhood development and parenting programming.
Familiarity with Digital Public Goods and open-source digital solutions.
Knowledge of survey design and basic analysis.
Experience with content management systems (e.g. Drupal) and with translation and localization management.
Prior experience working with UNICEF or another UN agency.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents via the online recruitment portal (Talent Management System):

An up-to-date TMS profile and curriculum vitae (CV)
Cover letter
A detailed technical proposal: two samples of relevant previous work, such as a set of push notifications, a newsletter or a communications plan.
A separate all-inclusive financial proposal (only acceptable in the format of the linked template) TMC0004823 financial proposal.xlsx

Remarks: If the TOR or financial proposal documents are not visible on certain recruitment platforms, please visit our official page Vacancies | UNICEF Careers

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.

Communications and Outreach Consultant – Bebbo Parenting Programme, GPD,Early Childhood Development (ECD),8 months, COE Nairobi (Remote, international) #594938