Contract Duration: 5 months

Working arrangement: ECARO Geneva, Switzerland. Remote working arrangement

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

TERMS OF REFERENCE

As in previous DRTV campaigns on the Greek market, the objective is to acquire new individual donors at the best performance—primarily pledge donors, with cash donors to a lesser extent through the DRTV subchannel. Individual donors acquired via DRTV will be added to the portfolio alongside digital pledge donors, and with Face-to-Face pledge donors included in a future phase.

In 2026, as in previous years, prospective UNICEF donors prompted by the DRTV spot will be directed to visit the UNICEF website. For this test, the DRTV consultant will be responsible for developing a strong strategy that includes testing optimal response channels, with the objective of primarily delivering pledge donors. Building on previous DRTV tests that demonstrated strong optimization curves, the ECA cluster seeks to continue additional testing and optimization. Donors acquired through DRTV consistently demonstrate the strongest retention rates and the highest average gift values; as such, they are considered UNICEF’s highest-quality donors, generating the greatest lifetime value.

If you would like to know more about this consultancy, please review the complete Terms of Reference here: Download File TMC0003333 External ToR Template.pdf

Minimum requirements:

Education:

Bachelor's degree in marketing, Communications, Business, Social Sciences including Sociology, Psychology and similar

Work Experience:

5+ years of hands-on experience in developing and managing DRTV campaigns

Skills:

Strong understanding of TV media buying and media planning
Ability to develop robust test plans
Strong project management and organizational skills
Ability to coordinate and influence staff at all levels of seniority
Excellent planning and analysis skills

Desirables:

DRTV experience in UNICEF

Language Requirements:

English is mandatory
Greek would be an asset

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for people with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):

An up-to-date TMS profile and curriculum vitae (CV)
Cover letter
A separate financial proposal (only acceptable in the format of the linked template) TMC0003333 Financial proposal template.docx
A detailed technical proposal: Send a brief presentation (Word/PDF or Ppt) of one experience with DRTV, showing also report model

Remarks:

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.

Direct Response Television (DRTV) Consultant (national/international) - ECARO Geneva, Switzerland - 575R - ECA Cluster Individual Giving - 5 months - Remote work