UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to a Future

How can you make a difference?

Positioned within the Acquisition unit of Individual Giving, the Fund-Raising Officer (Acquisition) plays a vital role in executing UNICEF’s strategy to expand its donor base and drive sustainable revenue growth. In line with the PSFR team's strategic focus on funnel-based marketing and audience segmentation, this role supports the development and execution of targeted acquisition campaigns—especially across digital channels, which are identified as key growth drivers. By managing agency relationships, conducting market research, and optimizing lead generation and conversion, the incumbent ensures that acquisition efforts are data-informed and audience-centric. Their collaboration with the marketing team and close monitoring of campaign performance directly contribute to the team’s broader goals of enhancing donor engagement and achieving ambitious fundraising targets under the 2026–2030 strategy.

Under the Acquisition unit of Individual Giving on the PSFR team, the Fund-Raising Officer (Acquisition) provides support in developing and executing campaigns to attract and acquire new donors. Responsibilities include agency management, market research, campaign planning, lead generation, and conversion optimization. This role is important in driving UNICEF's growth, enhancing donor Acquisition and increasing donations. The incumbent will plan and execute donor acquisition campaigns, monitor campaign performance, research and identify target audiences, and collaborate with the marketing team on acquisition efforts.

Major responsibilities:

Donor Acquisition Strategy Support and Campaign Coordination for Execution

Contribute to the development of donor acquisition strategies on new donor acquisition that align with UNICEF’s mission and goals,
Assist in planning and coordinating to execute donor acquisition campaigns to engage potential donors effectively.
Coordinate to execute testing plans to build insights and optimize campaigns.

Campaign Performance Monitoring and Donor Research

Monitor campaign performance to evaluate the effectiveness of acquisition strategies against KPIs and targets.
Track campaign budgets (including media spend).
Research and identify potential target audiences to expand UNICEF's donor base.

Collaboration

Collaborate with the marketing team and Individual Giving team to align donor acquisition efforts with broader marketing strategies, including brand and retention initiatives.
As required, manage relationships and projects with external agencies (such as creative and fundraising agencies).

Other Responsibilities

Support the development of investment plans and business cases as required.
Provide technical expertise in donor acquisition tools and techniques. ·

If you would like to know more about this position, please review the complete Job Description here: Download File JD THL26004 FR Acquisition NOA.pdf

To qualify as a champion for every child you will have…

Minimum requirements:

1. Education: A first level university degree in Marketing, Business Administration, Communications, or a related field is required.
2. Work Experience: A minimum of one year of progressively responsible work experience in fundraising, with a focus on donor acquisition, and a proven track record of successful donor acquisition initiatives is required.
3. Skills: Fundraising, Donor acquisition, Customer acquisition, Agency management, Knowledge of at least three key acquisition channels – DRTV, Paid Digital, Email, Face-to-Face, Telemarketing, Out-of-Home, Direct Mail – with Digital being essential, Performance optimization for fund raising and sales campaigns
4. Language Requirements: Fluency in English and Thai is required (written and spoken). (A valid TOEIC score of at least 855: Listening and Reading section or an equivalent score from any other globally recognized standard tests, is required)

Desirables:

Experience in a similar industry, mission-driven or customer acquisition fields e.g. commercial marketing, digital advertising, subscription models, customer acquisition, campaign management, performance marketing is an asset.
Additional training in a related field is an asset.
International fundraising, managerial experience, cross-sector partnerships, fundraising strategy, data-driven acquisition.
Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts is desirable
Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

For every Child, you demonstrate...

UNICEF's Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
(8) Nurtures, leads and manages people

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments are conditional on the selected candidates willingness to comply with current or future vaccination requirements, should UNICEF mandate it for personnel. Failure to comply with such requirements, where applicable and without a duly approved medical exemption from the relevant UN authority, will result in the cancellation of the selection or may lead to other administrative measures, including separation from service.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants' bank account information.

Humanitarian action is a cross-cutting priority within UNICEF's Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

Visa residence requirements: i.e. UNICEF shall not facilitate the issuance of a visa and working authorization for candidates under consideration for positions at the national officer and general service category.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.

Fund Raising Officer (Acquisition), NO-A, Fixed Term Position, #00135039, Bangkok, Thailand, APR