PUBLIC INFORMATION OFFICER (SOCIAL MEDIA/MULTIMEDIA NEWS)

Org. Setting and Reporting

This position is located in the Media Outreach and Spokesperson’s Office of the Office of the High Commissioner for Human Rights (OHCHR), Geneva. The incumbent reports to the Chief of the Media Outreach and Spokesperson’s Office.

Responsibilities

Under the general supervision of the Chief of the Media Outreach and Spokesperson’s Office, the incumbent:

• Develop and produce high-impact multimedia content for the OHCHR social media platforms. including Facebook, Twitter, LinkedIn, Google+, and possibly others, to inform and engage external audiences.- Exercise journalistic and political judgment to make timely editorial decisions on what should be published on OHCHR's social media platforms.
• Plan and initiate strategic and proactive outreach activities through social media campaigns and collaboration with the UN-wide social media presence.
• Actively identify and maintain relations and partnerships with key internal and external stakeholders that contribute to the development and implementation of OHCHR social media content.
• Increase OHCHR's following and engagement on social media platforms and strengthen OHCHR's brand awareness among target audiences.
• Promote in-house social media usage and engagement.
• Monitor and evaluate the results and impact of OHCHR social media content.
• Continuously monitor, analyse, and undertake social listening, identify trends and opportunities to engage on topical human rights issues, and advise management on appropriate action and responses.
• Ensure a principled, data and audience-led approach to social media content creation.
• Report on developments, trends, and attitudes regarding the sentiment of OHCHR and pertinent human rights issues.
• Exercise journalistic and political judgment to make timely editorial decisions on what should go on OHCHR's social media platforms in different languages.
• Contribute to OHCHR communications campaigns, especially for Human Rights Day, through social media initiatives and by incorporating social media elements in OHCHR's communications activities.
• Represent OHCHR in the UN social media communicators' group and liaise with social media focal points in the UN system and beyond.
• Provide guidance to public information officers and human rights officers on the effective use of social media to help achieve human rights objectives of the Office.
• Provide advice to managers and senior officers on the strategic use of social media to strengthen OHCHR's human rights leadership and advocacy role.
• Monitors and analyzes current events, public opinion, and press, identifies issues and trends, and advises management on appropriate action/responses.
• Provide social media technical expertise, including delivering presentations, training, and capacity building

Competencies

PROFESSIONALIS...